You are the Sum of  the Five People You Spend the Most Time With

You are the Sum of the Five People You Spend the Most Time With

Back when I started out, people kept saying this to me – and it made NO sense. Because surely if I was highly motivated, ambitious and determined to succeed… it didn’t matter that I was spending my time with people who were determined to self sabotage, who wanted the RESULTS but who didn’t want to put in the work…

WRONG.

It hugely affected me.

During my corporate career, I’d spent my days with high achievers. Driven people who were determined to exceed their goals. And as a result, I was successful and fully supported – even through setting up my business!

But when I left the corporate world, and I spent time in a whole host of free communities… I started to lose my drive. I was surrounded by people always telling me how ‘difficult’ things were. Or telling me how many problems I needed to overcome (with the secret agenda of selling me into a programme / service that they provided!)

My productivity and results plummeted.
I spent three months totally under-confident in my skills.
Not making money.
Not being happy.
Working 24.7.

Something HAD to change.
Strategy wise AND community wise.

I reassessed my strategy and focused on honing the skills and framework that I’d learnt in my corporate business building career.
And I left the communities that were dragging me down – and invested my time and energy in the kind of people that I wanted to surround myself with.

Women who were ambitious.
Driven.
Successful.
Compassionate.
True leaders in the making.

It wasn’t easy.
It felt like it took FOREVER to find these women.
But once I did?

I hit SIX FIGURES in SIX MONTHS.

And I fully credit that to having a clear strategy that worked – and a community that supported growth, success and ambition.

That’s why we’re opening the doors to the Dotties for the FINAL time with the current member features.

Because free communities are awesome… but the Dotties is THE space for female entrepreneurs who want somewhere (and some people!) to help them consistently raise their standards AND their results.

So if you’re ready to SKYROCKET your results being fully supported by a true sisterhood of women who allow you to be #MaskOff and who help you, guide you and call you out when needed… then this is the FINAL time that The Dotties will be available at just $47 per month.

And for just $47 per month, you get;

– Weekly live Q&A’s
– Monthly Hot-Seats
– Quarterly 1:1 Laser Coaching Sessions with Jess
– Quarterly Dottie Meet-Ups (UK) International Meet-Ups twice per year.
– Access to the membership portal and the EXACT framework I use to continue growing my business.
– Private Facebook Group for accountability and support.
– Accountability Buddies for maximum transformation
– Virtual workspace – to take you off Facebook and into Financial Freedom!

Sound good?

Then click the link below and get your tush inside while we have space!

https://jessicalorimer.com/jointhedotties

Real Life Business Costs

Real Life Business Costs

After a FAB post from the lovely Kelly Sullivan RutaLorraine asked about real life working figures for high level businesses. So – to put into perspective what the real costs in my business look like – here’s what I pay EVERY month.

– Coaching (one Mastermind + 1 121 Coach) monthly cost of $2500
– OBM/ VA Team – $1599
– PR $750
– FB Ads Manager – $1500
– FB Ads spend – $1-2K

That’s $8349 per month and doesn’t include the one-off prices that I pay for software / legal stuff annually. (c. $5K per year)

Lets compare that to my monthly expenses when I hit my first 6 figures:

– Coach (121) $1000
– VA $500

So $1500 per month

And when I first started out?

Cost per month: 0
Time invested – LOTS!

** ROADMAP AND SCALE ** (For Jen Hall)

– Before I hit 6 figures, I sold premium price services (121 and group) on Discovery Calls. I spent ALL my time on the phone.
– When I hit $5K per month, I started scaling and investing in FB Ads (ad spend around $500 per month) – that took me to consistent 10-15K months.
– After that, I focused on reducing expenses (cutting down the waste per lead cost) and upping the profit (using 1:many delivery models)

Happy to share profit in a future post – but running a business has costs – even at the beginning. As a business owner, you MUST learn the necessary skills to generate an ROI to make profit fast.

Someone Sent Me Two Spam Emails

Someone Sent Me Two Spam Emails

This wasn’t my thought out post of the day – but I think it’s helpful!

So today, I’m minding my own business (putting on a charcoal face mask, watching giraffes eat breakfast on YT etc)

And I get an email into my inbox.

It says;

“Hello Jessica Please read the attachment I sent you about money mindset. It will change your life!!”

Erm. No. No it won’t.

Because I don’t have a scooby doo who you are and when I’m LOOKING for programmes – I buy from recommendations of people I know and trust.

Apparently (after I wrote a kind email back about not spamming my inbox) this person found me on IG. When I suggested that she tried to build relationships first, rather than spam, she said;
“ya that is a good point and I had a blurb to add to the email about myself and I forgot to add it to your email lol

I guess I was rushing because I wanted to get the link out for the savings as its only for 24 hours. but next time ill be sure to include all the other info. just in case you were interested here it is:”

Yep. She tried to sell me it AGAIN.

Something I didn’t want.
From someone I didn’t know.

THIS^^^ is why people assume that sales is sleazy.
You do NOT have to operate like that.
It’s spray and pray marketing and it doesn’t work.

So I gave her some friendly advice (see the picture) and sent her on her merry way.

#DontBeGross #BuildRelationshipsANDRevenue

Can We Just Get Real For A Hot Sec?

Can We Just Get Real For A Hot Sec?

So as we all know, I talk to (approximately) a SQUILLION people per week and I’m seeing two things coming up ALL the time.

  1. “Jess – I have problems with my business. I’m not making money and I don’t know what to do’.
  2. “Jess – I’ve got a ton of people in my audience that have XYZ problem – but when I offer them the solution, they DON’T BUY’.

#BoldTruthTime

IF YOU DON’T INVEST IN YOURSELF, NO-ONE ELSE WILL

(Said by Jess’ Mum every day for the first year of my business.)

I’m hearing a LOT of people say that their audience ‘just doesn’t buy’ or that they ‘need new people who’ll pay my prices’.

BOLLOCKS. (And no – I’m not judging)

But I AM tired of hearing the same crap time and again.

And I AM tired of people expecting that they’re going to name their business one day and make their first million the next.

Do you want to know what REALLY went into my business?

The EXACT recipe?

  1. A FUCK TON of FAILURE. Yep. I failed MORE times than I can count. I launched things that didn’t sell. I launched things when I didn’t have an audience… and then they didn’t sell. I ran webinars with no sound. I accepted clients that I didn’t enjoy working with. I worried about paying bills/ the mortgage and even considered going back to a J-O-B three months after I started.
  2. A TON OF INVESTMENT. That’s right, just like my mama said – “If you don’t invest in yourself, no-one else will”. That’s right. So don’t preach in FB groups that people should be investing in the expert if YOU are NOT. Over the last three years, I’ve invested well over six figures in coaching, marketing, technology AND THE REST to make my business thrive. I’ve invested when I DID have the money – and when I DIDN’T. And more importantly? I’ve never expected an investment to be a MIRACLE. I’ve invested strategically in my growth… even when strategically meant the boring coaching option rather than the all singing, all dancing programme that everyone and their dog is raving about.
  3. DO THE WORK. Right now, I CAN work 3 days a week in my business. I can switch the computer off at 5pm and go to bed and watch Netflix if I want… But when I was first starting? I WORKED MY ARSE OFF. Not on ‘busy’ work. I wasn’t in every Facebook group or posting memes… but I was strategically participating in groups that I knew could bring me clients. Leveraging my network. Spending time on PR to grow my audience. And showing up for EVERY investment I made. If I hired a coach, I showed up every session and I made sure that I DID the homework, reached out if I needed help and most importantly?
  4. BELIEVED IN MYSELF. Not every day. Some days I woke up and felt shitty. Sometimes I still do. But even when I wasn’t feeling ‘Perky Sue’ I knew that I was COMMITTED to making this business a reality – and instead of switching on Netflix/ running away to the supermarket/ avoiding my laptop for a few hours – I was focused on doing the daily (and often thankless) tasks that made me re-commit to my dream, every task at a time.
  5. GAVE UP MY EGO/ PRIDE. This was a biggie. For me to realise that I didn’t CARE if I had to stack shelves at my local supermarket/ become an Uber driver on the side/ take a corporate consulting gig here or there to continue my investments in myself and in my business – I HAD to give up my ego. I didn’t care what other people thought. I COMMITTED to making it happen and did ‘whatever it took’ <—- Not ALL THE HOURS (because burnout is NOT a badge of honour) but I did all the tasks; emailing my list regularly, growing my tribe, looking at forward trends, not jumping on the nearest ‘magic pill’.

And three years later?

I’ve created sustainable income.

I’ve created a tribe.

I’ve created wealth.

But it took ALL of those things to make it happen.

So when you’re thinking; ‘I can’t make money’ or ‘my people don’t buy’ or any other story that’s going round in your head about overnight success stories, I want you to honestly check in with yourself.

– Am I telling others to invest in solving their problem – but I’m not solving mine?

– Am I really showing up and doing the daily tasks necessary to build my business?

– Do I need some income RIGHT NOW – and am I prepared that it might mean that I need to take a part-time job temporarily to take me out of financial overwhelm but ultimately help me grow my business faster?

– Am I being coached currently? And am I showing up FULLY and doing ALL the work or are there areas that I’m avoiding? Am I asking for feedback/ telling them what I really need them to help me with – or am I expecting them to save me?

LEARN FROM MY MISTAKES.

I did all of these things and more. It took me WAY longer than it should have to be honest with myself about why I was REALLY struggling.

It doesn’t have to take you that long.

Just reassess openly exactly what you’re doing to achieve the results that you’re currently achieving – and ask ME how to get to the place that you want to be. And I’ll help!

** This isn’t to judge anyone or to make anyone feel bad – but there’s an online trend that’s coming up recently and I KNOW that it IS possible to make money (lots of money!) online. With integrity. But it takes a LOT of hard work, skin like rhino hide and ovaries of steel. ***

Why You MUST Start Before You’re Ready

Why You MUST Start Before You’re Ready

Why it’s important to Start Up Before You’re Ready!

Procrastination is natural – take a look at why you should set up your own business before everything is perfect.

Getting Started:
Setting up a business is simple enough to do. In the UK, it’s a simple matter of registering your business with Companies House (costs £15) and then setting up your VAT / Tax payments with HMRC. Officially after that point, you’re a business owner!

So if it’s so simple, why is it that we procrastinate over setting up businesses for so long?

Feel the Fear and Do it Anyway
Fear is a natural part of creating a business. I’ve worked with a variety of clients and similar thoughts come up each time that they attempt to start their business; they’re scared that they may fail, they’re scared that they don’t have the “perfect” website and they’re scared of the inevitable change that comes with new beginnings.

feel the fear

Setting up before you’re ready is actually a really important (and fun!) part of the start-up process. The reason? The longer you put it off, the more fear that builds around the task itself.

 

Think about the last thing that you did that scared you. Think about how you felt before you started…That sick feeling in your stomach, your heart racing, the feeling of overwhelm and nervousness.

 

Now think about how you felt afterwards; the sense of relief, the adrenaline rush and even (depending on the activity) the pure enjoyment of living in the moment.

 

Setting up a business is just like that. The initial fears around money, creating graphics/ websites or even products can be overwhelming. The more you think about them, the more they build up to become large issues that seem to outweigh the end goals of financial freedom, owning a business you love and becoming a self sufficient, awesome female entrepreneur! When you dive in and start the task that’s terrifying you, it actually gives you the motivation and will power to succeed.
 
Breaking it down
I knew I wasn’t ready to start my business when I did – I was still working full time, hadn’t saved enough money to give me three months worth of salary as a fall back and hadn’t even told my friends or family that I was doing it! But the day that I had my “aha” moment and knew that I was going to step out and create my own freedom based business, I created a list of all the things I needed to do – from Companies House Registration, right down to the purchase of my own computer!

 

Starting before I was ready gave me the extra drive that I needed and I found that the best way to manage my time was to break tasks down into manageable chunks.

 

For example; during my first week of business, I knew that I had to get my business registered, the legal documentation sorted and a website created. So I sat down for an hour each day and ticked off small pieces; one day I only managed to sort out the company registration – but on another, I purchased a web design package and wrote the entire first draft of my content.

 

It’s about having SMART goals; (Specific, Measurable, Achievable, Realistic and Timely.) SMART goals ensure that you’re moving forward with your business – even when you’re only completing small tasks (as the phrase goes, it all builds up!).

Being Perfect

The biggest objection that I hear from my clients about starting before they are ready is that “it won’t be perfect”. My answer? Good. People buy from people. They buy your time, skills and expertise – not your website or your amazing graphics (unless that’s your field!) Ultimately, the basic principle of business is that you create a product of value and proceed to market that product to your ideal client in order to get a sale.

 

Yes – a good website can help. Having clear ways to communicate or to give your client the ability to sign up for your opt-in offers/ capture their details for future marketing campaigns is going to help you plan long term. But jumping in before you are completely ready gives you the chance to harness your passion for your product/ service and the motivation to hone your sales skills by going out there and selling it well.

 

It also has the bonus of giving you more opportunities for market research and testing the water before spending a fortune on all of the tools that you’ve been told that you “should” be using. Typically I advise clients to give themselves a thirty day window to create their business. It doesn’t need to be perfect – but thirty days to have it registered, have systems and structures in place and to have made at least one sale.
 
Why Thirty Days? 
Most companies will give you a month’s trial on their products! So you can test the systems and structures that are right for you before committing to a long term financial investment.

 

In thirty days, you should also begin to see results; using social media or free tools for the promotion of your business, getting your company registered and creating a basic website. If you spend 1-2 hours per day over thirty days, you start to see results mounting very quickly, particularly if you send out an awesome opt-in offer and get a good list building system in place early.

 

It takes a month to create a new habit – just think about it. Thirty days gives you a measurable timeframe to break those procrastinating habits and create a business well on its way to success.
 
Thoughts? 
It’s scary. But putting it off won’t make it any less terrifying in one month or six. In fact, you’ll spend more time being envious of all the people out there who are giving it a go and seeing results.

 

Starting with an amazing idea and getting it out there (via social media, word of mouth or even flyers) means that you have committed to your business and that you have committed to being a success.

 

If you’re a smart leader who wants to learn simple sales strategies that work to grow your audience AND your bottom line, please come and join my free Facebook Community! Click here to join!
Reality Bites; Starting A Business Whilst Working

Reality Bites; Starting A Business Whilst Working

Facebook Ads have a lot to answer for in my opinion. When first thinking about setting up my own business, I saw hundreds of Facebook Ads claiming that I’d be ‘earning more than I ever thought possible!, being able to ‘work from anywhere in the world’ and most importantly, ‘create your ideal lifestyle’. And apparently all these successful female entrepreneurs had done all that whilst being fantastic wives/ girlfriends, working full-time and hitting the gym every day.

It’s fair to say that I was very disappointed when I discovered that it wasn’t the case. In fact, starting up your own business whilst working full-time has numerous challenges of its own – not to mention the toll it takes on your relationships, finances and time. So what really happens…and why persevere?

Time literally disappears…
Prior to setting up my own business, I was a City Girl (one of the corporate clones in power suits, multi-tasking between BlackBerry, iPad and Starbucks Loyalty Card) I was no stranger to long days; often getting into the office at 07:45 and leaving at 21:00. But then I decided to set up my own business – and suddenly the after work drinks? Well they disappeared in favour of getting the bus home so that I could check my emails en route.

Spending my evenings curled up in a blanket watching Spooks reruns? Vanished into thin air so that I could spend an extra four hours reading about coding and graphics creation. And I swear that someone once put out a MISSING sign for sleep – because for the first twelve months, it was pretty non-existent. I certainly wasn’t going on exotic holidays or jet-setting to have luxury intensive sessions with my clients. One of the key things I’d recommend to anyone working full-time and setting up their own business is a time management planner to maximise your productivity in those small windows of opportunity. A time management planner and shares in Red Bull.

Show me the money!
Working in recruitment, this was a regular phrase being bandied around the office. Every morning, my boss would ask me where the next deal was coming from and I’d be hustling all day to get something over the line… And then every evening, I’d be going home and asking my computer screen the same question!

I’d considered lots of options when setting up; did I want to go down the crowdfunding route and seeing who would invest in my coaching company? Investors seemed interesting but I didn’t want someone else to have a big stake in my business and as for a loan from the bank? The idea terrified me – and was a tough negotiation for a 24-year old during the recession. Luckily, I managed to find a few opportunities specifically tailored to my business – I tried the Government Small Business Scheme (who very kindly gave me a Technology Growth Voucher) and found that there were a number of schemes out there for female entrepreneurs.

I also realised that to be making money quickly, I needed to be getting my product out there and so found numerous free products like Canva for free graphics, Instapage for landing pages and Buffer to automatically schedule all my social media posts whilst I was doing my day job! And it started to pay off, slowly but surely, I started getting leads, discovery calls and revenue through the door to set up my ‘Business Money Bank!”

Relationship What?!
Setting up a business takes a lot of work. The perky women that I’d seen on the Facebook Ads, professing to have it all were clearly a lot nicer than I am after four hours sleep and twenty-five ‘no’s’ – or had better acting skills!

Setting up my business was incredibly hard work and whilst some of my family and friends were my staunchest supporters, I couldn’t always make as much time for them as I wanted. Between working a full-time job and trying to launch a business, I barely had two spare hours a week and it meant that there were often frustrations as to why I was missing yet another girls night to sit in and ‘play on Facebook’.

It was tough – and I’m sure there were many times when my friends and family got sick of hearing how ‘it would all be so much better when I get my business off the ground’ but it was true. Relationships can be difficult to maintain, but keeping the end goal of being able to spend time with my friends and family when I wanted and spoil them occasionally, kept me driven and focused. And it’s now a really nice feeling to be able to repay them for all the tears, tantrums and downright daft-ness with a few cocktails or a nice spa day. They were my ‘whys’, my reasons for working 90+ hours per week and the people that kept me going (even when I thought I was going to fail!)

So why is it worth it?
I can’t say it enough times – setting up your own business is hard work! You have to be prepared to work long hours, be your own cheerleader and be aware that you will need to miss out on a few family dinners. But it’s so worth it. Running your own business is the most rewarding thing that you could ever do.

Flexibility, financial freedom and sheer pride do eventually come. And when they do, the feeling of pure contentment is like no other. Setting up my own business has given me the freedom to move closer to my family, spend time walking the dog on the beach and rescued me from my identikit office and quarterly appraisals. It has also made me take ownership of my life – and to spend more time doing the things I love, rather than worrying about booking holiday time.

Entrepreneurship is a vocation. And just like any other vocation, you must feel a calling for the business you start. I now spend my days supporting other women on their journey to ditch their 9-5, monetize their passions and create coaching businesses they love, whilst feeling like I’ve finally found my true niche!

Setting up a business is hard. But I’m writing this from the beach, Chihuahua on my lap, about to take a selfie for my new Facebook Ad..! I’d love to hear about your business so post a comment and let me know what your key frustrations are and how you’re dealing with them!
If you’re a smart leader who wants to learn simple sales strategies that work to grow your audience AND your bottom line, please come and join my free Facebook Community! Click here to join!